To Bermuda Distributors, wholesalers, retailers and resellers

Introducing the Bermuda PINK PAGES of Which Brand.com

Description and background of Which Brand.com

Any user of the Internet has discovered how difficult it is to find a range of products he is seeking, even by using the most sophisticated search engines.

The problem is that so many millions of web-sites are linked and cross-linked that it is ever more difficult to find the exact product sites, under the selected product categories, being sought. Since thousands of new web-sites are being added to the web daily, the situation is getting worse rather than better.

For example, if a surfer is looking to buy a car, and he wants to compare the features of cars, it is reasonable that he would start his search with "Car manufacturers", "Cars", "Automobile manufacturers" or "Auto makers".

He is not at this point looking specifically to buy a car off the Internet but rather go to the nearest dealer actually to make his purchase. But what he wants to do initially is undertake his own Internet research to compare the features of all the latest models. And this can only be done on the web-sites of the car manufacturers.

It is frightening to record that, when the closest match of product range to what he is looking for is searched in the existing search engines, i.e. "Automobile manufacturers", it is likely that only one or two Automobile Manufacturers will actually appear in the top ten or even the top twenty. There may be automobile associations, auto accessories, car magazines, local dealers, foreign car dealers (in Germany, for example - of no use to an American buyer) and other apparently unrelated or partially related web sites. This, as noted above, occurs with every search engine. Yellow Page searches do not help, since they invariably relate to localities, do not list brand names and include an abundance of hairdressers and other services.

The same applies to nearly every product category searched on every search engine. Bicycle manufactures, running shoe manufacturers, tennis racquet manufacturers, watch makers - all the same. The number of irrelevant sites that come up far exceed the sites describing the products in the category searched. This drives the Internet user crazy and wastes a huge amount of time. In the end, the user is seldom able to compare the full range of products, since they just do not appear. Then, if the user chooses the wrong path, he enters a maze from which he finds it difficult to exit and in the end gives up - frustrated.

The search problems occur with virtually all products and here is an example relating to a search for tennis racquets. Surely Wilson, Prince, Head, Yonex, Blackburne, Dunlop or Slazenger would come up in the top twenty. And on page one. Wrong. Tennis clubs, tennis magazines, tournaments, shops, wholesalers with deals etc top the list. This is the same story with every category of manufactured product in the market.

Not only does this drive the net user crazy, but it infuriates the major Brand-owners since, for some reason which they cannot fathom, their brand sites just do not show up on the pages they want them to and where they should be - under the product category searched and on page one.

As the better-known search engines become bigger with ever more links, so the number of banner advertisements placed on every page increases. This is distracting and irritating, since many of the banner ads have no connection to the items in the product category being searched.

The WhichBrand.com Portal

WhichBrand.com is a powerful Global Brand Directory Search Engine in which the world's major branded products, and additionally less well known brands, are listed and indexed by product category.

Only brand names of products and services are listed in Which Brand.com. A search by product displays all the brand names on ONE PAGE, making web search exceptionally fast and simple.

All listed brand names are hyper-linked not only to the home page of the web-site but usually to the product sub-URLs, giving pin-point accurate search results.

It is a hierarchical directory enabling searches through the hierarchy to be undertaken in a matter of seconds. WhichBrand.com is used extensively by private consumers and trade buyers around the world and represents the instant link between brands and buyers.

As you become familiar with the WhichBrand.com Portal, you will notice, with pleasure we hope, that there are no Flashing Banner Ads or indeed any other Advertising. There is nothing more annoying for an internet user, just about to visit web-site that has taken him ages to find, than to get distracted by an advertising banner offering discount motor insurance in which he has no interest.

Bermuda Pink Pages.

Internet users experience the same problem with their search for products and brands in local markets throughout the USA. The Yellow Pages fail to help consumers or trade buyers find the specific products they are looking for online. The Bermuda Yellow Pages site is not much help either and the search functions are somewhat primitive.

Bermuda has been selected as the first market in which to launch the "local" Pink Pages online directory.

The Bermuda Pink Pages encompasses the awesome power and massive content of WhichBrand.com, in which tens of thousands of product categories, services and brand names are listed and indexed.

The Bermuda distributors are displayed and linked to the Brands they represent. Additionally wholesalers, resellers and retailers are listed alongside the brands they carry, displayed by products and product categories. Additionally services with brand affiliations are shown with their Bermuda representatives, such services including insurance, real estate, airlines, couriers, accountants, hotels etc. Jobbing plumbers and hairdressers are not included. But if hairdressers represent, for example, a brand of Shampoo, such as Vidal Sassoon, then they will be listed and linked. Likewise, if a plumbing firm represents a brand of toilet or shower enclosure, then the links will be in place

Hitherto it had been extremely difficult for a consumer to find who imports, distributes or carries products in Bermuda, short of making a dozen random telephone calls. For example, a relatively new resident recently wanted to buy an electric shaver. He didn't know where to look or even where to start, having failed to find any info from the Yellow Pages or the Communications Directory. It took him an entire morning to track down and visit the stores where electric shavers were carried. Indeed this would have been an equal challenge for Bermudians or long time residents. In the end, it turned out that shavers could be found at the more unexpected places that included Gibbons Company, Masters and Gorhams. The most likely places would have been Stuarts and the Phoenix, neither of which carried men's electric shavers.

Enter the Bermuda Pink Pages.

The new resident has only to search the Bermuda Pink Pages for "shavers" and, with a single click, the names of all brands of electric shavers appear on ONE PAGE, with cross-referenced links to the Bermuda distributors or stores that carry each brand, together with telephone numbers and email info. The consumer may do his homework first by clicking on the brand name to go instantly to the product's site. Thus, in a matter of minutes, the consumer has been able to study on the Pink Pages Portal all brands of shavers made, decide which brand and model would suit his needs best and then telephone or visit the store that carries the selected brand or brands.

A search for the name of a distributor will immediately display all the products represented or carried by that distributor, categorized by industry category, product category and brand name,

Furthermore, the user may search for any Brand Name, and all the products made by that manufacturer will be displayed, listed by product category and with the names and telephone numbers of the Bermuda Distributors shown alongside each product.

And at the same time, without ever leaving the Bermuda Pink Pages Portal, the consumer may research any other product and check to see where it may be obtained in Bermuda. All in a matter of seconds, since the search functions, comprising a refined fuzzy logic feature and extensive indexing, enable pinpoint accurate results from vague search criteria.

Indeed he can, within a second, access all airlines and make a booking on line, contact the local airline office, or contact a travel agent - all without leaving the Pink Pages Portal.

He can also obtain medical advice in any field by searching the extensive Health section of the WhichBrand Portal - again without ever leaving the Pink Pages Portal.

SUBSCRIPTION RATES for Bermuda Businesses

2005 and 2006

SERVICE INDUSTRIES

Single Listing for SERVICE businesses such as:
Accountants, Insurance Firms, Real Estate Agents, Hotels, Restaurants, Advertising Agencies, Attorneys, Architects, Banks, Airlines and Couriers. These listings are integrated into the MAIN Master WhichBrand.com Portal and are viewed by web users all over the world of the Global Portal, not just on the Bermuda Pink Pages.

$ 199 per Industry Listing per annum. NO CHARGE FOR CLICKTHROUGHS

BERMUDA DISTRIBUTORS, RETAILERS, WHOLESALERS, RESELLERS and BRAND REPRESENTATIVES

You are guaranteed a listing of all the brands you represent on PAGE ONE.

$ 99 per Brand represented.

Please contact us for the substantial multiple brand discount arrangement.

Please complete the application form. We shall list your company as distributors of the brands you have requested as soon as our editors have reviewed and approved your application.

TO: The Editor of the Bermuda Pink Pages version of Which Brand.com

Please list us as distributors of the brands shown and display our brands under the product categories requested.

IMPORTANT NOTE The boxes next to the Blue field names MUST be filled in for your application to be valid. Please complete as much information in the other boxes as possible. There is provision here to register up to 30 of your Brands. If you would like to have more than 30 Brands listed, please call us after submitting your application so our customer service representatives can assist you. Telephone 441 292 2670. Or send us an email with your request and we shall telephone you.